SoHo’s roots began as a multi-family office (MFO) to some of America’s largest estates and families. That MFO experience led to the development of an extraordinarily unique global flow of investment strategies to the firm’s management and clientele. All of SoHo’s strategies ate not “plain vanilla',” nor are they meant to be. Our firm is constantly curating for a market edge and consistent alpha. Below are some examples of them.